Gary and Ian lead a seminar to explore the pros and cons of different types of promotion which I will detail below.
Working together/in a collective rather than alone...
Advantages
- You can bounce ideas off each other
- Bring together different skills
- It is time saving as you spread the work
- You can share the costs of supplies and tools
Disadvantages
- Too many ideas may get confusing
- There may be disagreements
- Distractions
- You have to split the profits
Having an agent...
Advantages
- Gives you connections that you wouldn't normally have
- It is another way to get work seen
- Saves you time as they do the promotional side
- It gives you and your work credibility as agencies have a quality control method
Disadvantages
- They take a percentage of your payment
- They may get you jobs that you don't want
- Your work may be directed in a way that you don't want it to go with regards to technique and aesthetic
We also discussed the things you should and shouldn't do in terms of portolios and portfolio visits.
Portfolios...
Advantages/What To Do
- Get feedback from clients
- Can leave it with a client
- Look professional
- Target it to your audience
- Only show your best work
- Controlled layout
- Keep it up to date
Disadvantages/What Not To Do
- Limits what you show compared to a website
- Don't include blurry/pixelated/bad quality images
- Don't show really old work
Portfolio Visits...
- Be confident and professional
- Be enthusiastic
- Look smart
- Research the artist/company
- Prepare how you will talk about your work
- Leave a business card etc
We also discussed how to build a client list, with regards to researching companies that match your personal style and then networking and securing an agent based on this research.
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