29/01/2014

Major Project 1 - XL Recordings Influences

GIG POSTERS/BAND PHOTOGRAPHS
Bold
Bright
One main image
Red, black and white
Simple typography reflecting band's theme
Layered imagery








25/01/2014

Dissertation Mania/Major Project 1 - XL Recordings

This month has been a blur of dissertation and I haven't managed to get much else done but it's finally done and handed in! Hurrah!

Now I can get on with my first brief of FMP which I'm very excited about.

I have chosen to work with a D&AD competition brief for the first half of this term. It is an XL Recordings project which gives a list of events related to the label to choose from, to base a poster design around.

I have selected "The White Stripes Play The Amazon Theatre, in Manaus, Brazil" as my event. The brief also highlights that the poster should be a celebration of the artist and so I have spent the past couple of weeks finding out everything there is to know about the band. As they are already one of my favourites, what I do know about them has lead me to select them for my project, as I think the raw, reductive style of music,  and simple colour scheme suit my working method.

The research I have conducted has brought me to a list of key themes to explore visually, including the number three, the use of only three instruments: guitar, drums and piano (rarely at the same time), Jack White's upholstery background, Red white and black colours, peppermint candy, the surroundings of the amazon, and the Amazon theatre.

I plan to spend the first few weeks purely drawing and building a body of work to allow myself to have ample amount of imagery when i begin to construct actual poster designs. Work to follow.

04/01/2014

Lecture - Robert Urquhart

These are the notes from a lecture from last term that I thought I had lost. Luckily, I found them in the back of the sketchbook I have began using for my major project so here they are!

"Life is impossible to predict!"


  • Education is vitally important.
  • Meanderers and coasters, however, can also do well.
"We know that design organises, clarifies, cleans thing up, makes them nice, but if thats all that design accomplishes then how do we account for the Euphoric Bustling World…" 
-Martin Vtelsky

Brand yourself!
Education is often based on conformity, whereas creative life is often the opposite. It is important to understand both sides.
  • Do more than what you are told to do.
  • Try new things.
  • Teach other people what you know.
  • Everything is a draft.
  • Pay attention to details.
  • Ask stupid questions.
  • Know whats going on.
Strategies/Strategist
  • Good strategists have two good skills: critical thinking and writing, and if they are really good: pattern seeking to find a useful thread.
  • Know what other people are working on in different fields.
PHONE ARTS COLLECTIVE
  • make art on their mobile phones
  • experiment with new media-use your phone as a studio 
PSYCHADELIC DIGITAL ART
  • neons/zietgist/glitch
USER INTERFACES/CUTTING EDGE TECHNOLOGY

"When a company hires you, in its most basic terms, they have a problem that needs solving."

Skills to learn to make you flexible
  • user interface
  • html - codeacademy.com
  • css
  • photoshop
  • basic typography
  • basic colour theory
  • layout
  • UX deliverables - wireframes/mockups/guidelines
  • evaluation methods
Also you should be good at making friends. Show character, creativeness, knowledge and good presentation.

Go deeper with the subject instead of taking it at face value - BE INTERESTED, BE INTERESTING

D&AD - "Graduates should work for nothing"
Intern magazine - graduates should do this to show reaching out to industry and get noticed at the same time as it shows an admirable spirit.


18/12/2013

Portfolio Feedback 2 - Gary Prendergast

Today I took my portfolio to my Art Foundation tutor, Gary Prendergast to get an opinion on my Print portfolio. The advice he gave me was really helpful, some things I have changed for the hand in date and some I will look into after christmas.

To start with, he suggested I have my Print version of the portfolio portrait instead of landscape like my PDF portfolio as a lot of my work is portrait and it stops the viewer from seeing the work as well because it's smaller.

He also gave me some Graphic Design advice relating to my logo which I found fascinating since we never usually have that kind of mentality in illustration.

Another point Gary made was that the images with white backgrounds looked lost on the white pages so I should add a thin hairline frame around those images.

Furthermore, he agreed with Alan that the layout of every page should be the same to avoid it looking like a sketchbook instead of a professional portfolio. He also agreed with Alan that a couple of the images looked a bit pixelated and to relink them in the InDesign file to ensure that they look correct.

Leading on from this, he suggested having work such as my wallpaper photographed properly in the studio to get the best out of it. This is useful information for the future as I would like to start making more objects out of my work.

Another piece of advice Gary gave me is that its always a good idea to direct your portfolio towards your audience. For example, if I was going to a book publishers or magazine I should take work that is in that realm such as my Penguin book cover design.

Again, this meeting was a brilliant opportunity to get advice from people who have been or are in the industry and the advice is very valuable to me. Thanks Gary!

On Frustrations Project Finalisations

I have been working with photographs and combining them with photos as I like working with layers and having different textures to my pieces. I started by drawing from photographs of myself, still in sets of 3, in different scenery to represent the mood of the frustration. I then edited the colour and brightness of the images to show the deterioration of emotion.




I think these effectively reflect the meaning of them once you know what it is, but not so much that you would know what it was about without it. They can work both ways and allow the viewer to interpret them in their own ways.

I then realised I needed to take photographs for this project, so enlisted the help of a friend and chose to this time reflect the frustrations in the positioning of the body. I am happy with the way the images below have come out but would like the opportunity to develop the use of photography in this project more in the future.




The use of backgrounds has really helped to create an atmosphere in my work, even more so than I imagined when it was suggested that I should work on them.

Another aspect I looked at was using plants and nature to demonstrate the three frustrations of my theme. I decided upon flowers dying and combined my drawing with textures and colour, as well as type which I made to reflect the natural idea.




Overall I have learnt a lot about myself in this project and am really looking forward to the next (after a relaxing christmas break!).

10/12/2013

Portfolio Feedback 1 - Alan Dalby

I emailed Alan Dalby, my Guru, my PDF portfolio to get some feedback on it and the following is that feedback.

Nice opening page, it’s good that you’ve started to brand yourself and your work seems to have a consistent feel to it.
Theres a few things you can change in your portfolio, that at the moment are detracting from your work.

Flipping through the portfolio, it’s obvious that the logo isn’t in the same place on each page. It jumps around from page to page.
The easiest way to do this is to learn some very basic inDesign, but you can do this on photoshop too. (it’ll be a bit harder to get it in place though)
Basically, make a master page with your logo on it, and make sure you use the same one for every page. Make sure your images don’t jump around too.
It will make the portfolio consistent, less distracting, and more professional looking.

I was unsure whether to have my logo and the image information in the same place or following the layout of the page so this advice put that to rest. 

The other obvious thing is the quality of the images. 
Ideally you want people to look at your work full-screen so they give it their full attention and It’s always worth bearing in mind that people will be viewing this on various sized monitors. Most of your images are pixelated when viewed full screen and the colours are washed out. (Maybe because it’s been saved as a Jpeg too many times)
This doesn’t really do the work any favours. make sure the PDF is large enough, with 72dpi images.
If you don’t have original files that are big enough, either, remake the work or don’t include it in the portfolio.
You want people focussing on the good qualities of the work, not the resolution of the PDF.

One final point. The drop shadow is quite nice to make the work stand out on the page and make it looks printed.
But the white from the drop shadow needs to match the page, you’ve got the white brighter than the page. Using InDesigns drop shadow will sort this.

Although I did use the InDesign drop shadow, and the images looked fine on my own screen, I'd never thought to check the way it looks on different computers and so this is really useful to think about. I suppose it's still strange to think of people I don't know looking at my work.

It’s just a few things, but it will really help your portfolio, and sorting these things out will mean people can focus more on your work and any criticism will be more helpful to you. I know criticism sucks, but I just want to help!
If you want any more advice in the future, feel free to contact me again.

It's really nice to have someone working in the field give me advice from what they're learning at the moment and I'm very grateful for his help. Thanks Alan, I'll be coming back for more!

08/12/2013

Website Research Post

I'm really excited about developing my own website, as I've always enjoyed designing the layout and playing with templates for my blogs or personal websites in the past. opinions on the design of a website are quite subjective, I think, so it's hard to try and think of a way to please everyone. I think the most important thing is to make it your own and be free with it, but always remember who you're targeting it to and think about the image you're putting out of yourself through the words in it. Another thing I need to remember is to just include my best work as in the past I have thought a lot of illustrators include images that let the rest of their work down. I have at some working illustrators sites to get a feeling for the functionality and to find some tips for myself.

http://www.oliverjeffers.com

The link above is to Oliver Jeffers website. I really like the style of this design as it really shows his working method and what he, as an artist, is about. The photo of the studio floor, with "floor" written on it surrounded by splashes of paint highlight his humorous nature and creative, messy-in-the-studio techniques. His name is at the top in his signature handwriting style and you really get a sense of what you're getting from him before you even see any work. I'd like this kind of website in the future if i was to become successful in the industry, however i don't think it's appropriate for a recent graduate and mine should be more simple and easy to navigate. Also, once you do get to his work you have to scroll through to see everything, whereas, based on advice from people such as Charles Hiveley, it is better for someone looking for work to have it all on show near the start.

http://www.michelle-thompson.com

Next, I looked at Michelle Thompson's website to get another idea of how my website could look. On the first page there is a sort of slideshow of small elements from her work which I think is a fantastic way of attracting curiosity before people have even delved into the site. This is also really simple compared to Jeffers', with just a navigation bar at the top and not much on the rest of the page.
The "about" section also has a slideshow type device, this time showing her actually making the work (another really useful thing to have) and quite a long description. I don't think a student or recent graduate should have a lengthy description, and will definitely only have a short piece on my own website (this is probably because I don't have anything to say!).
I also love the portfolio aspect of the site, with all her work shown in a bar along the middle, and larger versions are shown above really quickly when you click on them.

http://www.davidfoldvari.co.uk

Obviously Mr Foldvari has to be on here as I take inspiration from most things he does. Another brilliant website, many similarities to Michelle Thompson's based on layout and simplicity. However, the website has a completely different feeling to it which is achieved through the colour schemes and the atmosphere created by the style and subject of the work.
This is a good thing to think about that hadn't occurred to me beforehand, most illustrators websites match their work perfectly with relation to the colours, down to the heaviness of the line and font choices. I think if I continue to pin down my own working style in the coming weeks it will make it much easier to achieve a website that feels like mine, while still achieving a simplicity that allows someone who doesn't know me to manoeuvre the website and get a sense of my work.



05/12/2013

Lecture - Ric Frankland, Dwelle

This months Tuesday Club Lecture was from Ric Frankland, the Founder and Managing Director of Dwelle. Dwelle is an eco- architecture design, and his role is to create these sustainable buildings.

The lecture took us through his life in the industry and there were a lot of lessons from his story. The most important being that you should never give up on something you care about.

Another surprising part of his tale is the stage of his career when he worked from bars and cafes in the northern quarter and mixed with other creatives in this way, developing important contacts and peers. I found this amusing as I always imagined this kind of lifestyle as fiction, just from movies, and it made me really want to venture into the northern quarter in the day with my sketchbook.

Also, Rics lecture highlighted how necessary it is to get your work out in the world, and even though our disciplines are completely different, it applies to everything. You can't get hired if no one knows you exist. Also, putting your work into context makes the viewer able to imagine your imagery what they need. Rics way of doing this is photoshopping his designs into different spaces. I plan to work with live surface and experiment with this as there's so much you can do that I haven't even began to come to grips with.

Some quotes were included in the presentation that really hit home with me as they described the way I need to start thinking when I'm struggling. The lecture was really interesting and inspiring (I really want a Dwelle-ing), so I'll end this with a quote from Robert Brault.

"Making a different mistake every day is not only acceptable, it is the definition of progress."

Business Card Workshop

Things to think about when designing your business card.

Does it give the right impression?

Does it accurately communicate your details?

Why do we need a business card?
-Promotion
-Reminder of your work/style
-Mini exhibition

What needs to be on it?
-Your name
-Job title
-Logo or image
-Contact info
   -email
   -phone numbers
   -studio address
-Website
   -buy a domain www.123-reg.co.uk

How to design your card.

-A good representative image
-Keep type legible
-Text must stand out  from the background
-Font no smaller than 10pt

Format

-landscape OR portrait
-A6?
-Standard size 85x55
-Foldover/"tent"
-Bespoke

Possible promo items

-patches
-USBs
-Moo.com sticker books
-jewellery
-crafts